When the NFL wants to make a play for a particular demographic, they go long. To attract Latinos, it forged partnerships with Univision and Telemundo. To keep women happy, it came out with a clothing line featuring shirts that actually fit better than those boxy jerseys.
Now, to engage children, the NFL is going where kids go: Nickelodeon. NFL Rush Zone: Season of the Guardians is a new series rolling out Friday, co-branded by the NFL and Nicktoons.