car racing http://wrkf.org en Can NASCAR Steer Itself Back Into Popularity? http://wrkf.org/post/can-nascar-steer-itself-back-popularity As the NASCAR season climaxes, America's prime motor sport continues to see its popularity in decline. For several years now, revenues and sponsorship have plummeted, leaving an audience that increasingly resembles the stereotype NASCAR so desperately thought it could grow beyond: older white Dixie working class.<p>Both ESPN and the Turner Broadcasting Co., longtime NASCAR networks, took a look at the down graphs and the down-scale demographics and didn't even bother to bid on the new TV contract.<p>Economics, of course, are part of the problem. Wed, 30 Oct 2013 09:03:00 +0000 Frank Deford 18119 at http://wrkf.org Can NASCAR Steer Itself Back Into Popularity?