Super Bowl XLVIIgenerated a major boost for Baton Rouge tourism. That’s according to Smith Travel Research, which tracks hotel occupancy nationwide, and capital city tourism officials are pleased with the numbers.
Preliminary data from the New Orleans Tourism Marketing Corporation shows Super Bowl XLVII brought an estimated 150,000 visitors to New Orleans, and is expected to rake in an estimated $432 million for the city’s economy.
Just about 80 miles up the road here in the capital city, tourism spill-over from the Super Bowl-boom gave Baton Rouge a bit of an economic bump as well.
Visit Baton Rouge President and CEO Paul Arrigo says Baton Rouge started planning for Super Bowl 2013 in 2009, when New Orleans was initially chosen for the site.