media

The Advocate's Secret Weapon: A Speedy Press

Jun 11, 2013
FILE: The Advocate's Production Facility on Reiger Road in Baton Rouge, La.
The Advocate

It's sort of a fluke.

The Baton Rouge paper had been nursing its 1950s era letterpresses for years when it finally had to bite the bullet and invest in a new production facility. The speedy offset press came online in 2006, just as the country headed into a recession and the newspaper industry was tanking.

So when John Georges closed the deal to buy The Advocate in May, it came with one of the newest printing presses in the country.