Super Bowl suspense is building — for the game and the commercials. With an audience of over 100 million people, advertisers covet this space, but at a reported $4 million a spot, only the mightiest corporations can afford Super Bowl exposure. This year, though, there's an exception. One lucky little business will get one of those primo slots — free.
Gary Robins sits in the chair of his Supercuts salon in Media, Pa., one of 41 he owns throughout Philadelphia and Delaware.
Credit Will Figg for NPR
Martha Matilda Harper used this photo of herself to advertise her salons.
Credit Via winningthevote.org
Though the Supercuts imprint is everywhere — from the wallpaper to the reception desk — Gary Robins (right) owns the business and is responsible for the bottom line. Robins and employees at his Havertown, Pa., location look over stats and sales for the week.
We have been reporting for several weeks now on small businesses in America. Today, we explore a business system where entrepreneurs and corporations come together: franchising. Franchising is a bit like marriage. It takes a good long-term relationship to succeed.
Part of a series about small businesses in America
When it comes to job creation, politicians talk about small businesses as the engines of the U.S. economy. It's been a familiar refrain among politicians from both major parties for years.
But it obscures the economic reality. It makes a nice slogan, but it's not really accurate to say that small businesses produce most of the nation's new jobs, says John Haltiwanger, an economics professor at the University of Maryland.
Last month the Obama Administration pushed back the employee mandate under the Affordable Care Act by one year. Employers with 50 or more full-time workers now have until 2015 to either provide their workers with health insurance or face a penalty.
In states that are expanding Medicaid as part of the the new health law’s roll-out, businesses have more flexibility in deciding how to make sure their workers are covered. And though Louisiana is not participating, proponents of expanding Medicaid in the state see the delay of the employer mandate as a chance to rally some small business support.