big data

Business
5:28 am
Sun November 16, 2014

Big Data Companies Agree: Farmers Should Own Their Information

A global positioning receiver on the top of a combine harvester at a farm in Warwick, Md., in June. The equipment uses sensors and computers to help drive the combine along the route where the crops were planted, judge the composition of a crop and generate crop yield reports.
Brendan Smialowski AFP/Getty Images

Some of the biggest names in American agriculture, ranging from farmers' organizations to private companies like Monsanto and DuPont, have agreed on principles governing the use of data collected from farms.

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Business
4:27 pm
Wed January 22, 2014

Should Farmers Give John Deere And Monsanto Their Data?

Adam Cole NPR

Originally published on Wed January 22, 2014 7:01 pm

Starting this year, farmers across the Midwest can sign up for a service that lets big agribusiness collect data from their farms, minute by minute, as they plant and harvest their crops.

Monsanto and John Deere are offering competing versions of this service. Both are promising to mine that data for tips that will put more money in farmers' pockets.

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