BMW

When you meet bobsled driver Steve Holcomb, he doesn't talk about his Olympic gold medal — the one he won with the four-man team at the Vancouver Olympics in 2010. Instead, he talks about the one that got away.

Four years ago, his two-man bobsled started the Olympic run with a great push. "I was actually winning the race in Vancouver," Holcomb says. But then he "made a driving mistake, and we went from first place to sixth place in two turns."