On Sunday, the K&N Pro Series East begins down in New Smyrna Beach, Fla. And if the track and pit look a little more diverse than they have in the past, that's in part because of a NASCAR program designed to entice different communities to try out the sport.
Market research says NASCAR's bread-and-butter fan base is about 60 percent male and 80 percent white, mostly from the Southern and Midwestern states. But as the country continues to become even more diverse, the sport is working to make sure its fan base is, too.
It's easy, when writing about network TV, to be cynical.
For example, when I heard the Fox network had been holding annual conferences on diversity, telling top show producers their casts and crew had to feature more people of color, I remained skeptical. What's the catch, I wondered?