On Sunday, the K&N Pro Series East begins down in New Smyrna Beach, Fla. And if the track and pit look a little more diverse than they have in the past, that's in part because of a NASCAR program designed to entice different communities to try out the sport.
Market research says NASCAR's bread-and-butter fan base is about 60 percent male and 80 percent white, mostly from the Southern and Midwestern states. But as the country continues to become even more diverse, the sport is working to make sure its fan base is, too.
It's easy, when writing about network TV, to be cynical.
For example, when I heard the Fox network had been holding annual conferences on diversity, telling top show producers their casts and crew had to feature more people of color, I remained skeptical. What's the catch, I wondered?
Originally published on Tue November 5, 2013 6:00 pm
When a group of Mid-City residents proposed opening a school four years ago that would be racially and economically diverse, they were greeted with doubt. Skeptics thought Morris Jeff would end up like most other public schools in the city: almost entirely African American and low-income.
“The understanding (was) that you guys are delusional. Once the school is open (it) will look the same way that all public schools who are open access look,” said Celeste Lofton-Bagert, one of the founders.