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As electronic cigarette companies get bold with advertising, anti-smoking groups fear the ads will lure teens and get them hooked on nicotine.
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Electronic cigarettes are often billed as safe and helpful for adult smokers trying to kick their habit. But the CDC says 1 in 5 young teens who try an e-cigarette have never smoked tobacco. And between 2011 and 2012, the devices doubled in popularity among middle-school and high-school students.