Electronic cigarettes

Electronic cigarette makers are getting bold with their advertising, using provocative new print ads and celebrity endorsements on TV. But public health advocates say these images are luring kids to hook them on nicotine.

Electronic cigarettes are often billed as a safe way for smokers to try to kick their habit. But it's not just smokers who are getting their fix this way. According to a survey published by the Centers for Disease Control and Prevention, 1 in 5 middle school students who've tried one say they've never smoked a "real" cigarette. And between 2011 and 2012, e-cigarettes doubled in popularity among middle and high school students.