When Emily Amanatullah was a graduate student studying management, she couldn't help noticing that a lot of the classic advice in the field was aimed more at men than women. Negotiation tactics in particular seemed tougher for women to master.
"You realize they're pretty at odds with how women comport themselves and how they're expected to comport themselves," she says.
She started to talk to other women and to examine her own behavior. All the women she spoke to said they hated advocating for themselves at work. But they had no trouble speaking up for colleagues.