John Deere

Business
4:27 pm
Wed January 22, 2014

Should Farmers Give John Deere And Monsanto Their Data?

Adam Cole NPR

Originally published on Wed January 22, 2014 7:01 pm

Starting this year, farmers across the Midwest can sign up for a service that lets big agribusiness collect data from their farms, minute by minute, as they plant and harvest their crops.

Monsanto and John Deere are offering competing versions of this service. Both are promising to mine that data for tips that will put more money in farmers' pockets.

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