NASCAR

Sports
4:00 pm
Sat February 15, 2014

Drive For Diversity, NASCAR's Commitment To Race

Darrell Wallace Jr., a graduate of NASCAR's Drive for Diversity Program, celebrates after winning the NASCAR Camping World Truck Series Kroger 200 at Martinsville Speedway on Oct. 26 in Martinsville, Va.
Robert Laberge NASCAR via Getty Images

Originally published on Sat February 15, 2014 8:18 pm

On Sunday, the K&N Pro Series East begins down in New Smyrna Beach, Fla. And if the track and pit look a little more diverse than they have in the past, that's in part because of a NASCAR program designed to entice different communities to try out the sport.

Market research says NASCAR's bread-and-butter fan base is about 60 percent male and 80 percent white, mostly from the Southern and Midwestern states. But as the country continues to become even more diverse, the sport is working to make sure its fan base is, too.

That's a challenge.

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Sports
4:03 am
Wed October 30, 2013

Can NASCAR Steer Itself Back Into Popularity?

Sprint Cup Series driver Jimmie Johnson (48) and Juan Pablo Montoya (42) drive through turn four on a restart during the NASCAR Sprint Cup auto race at Martinsville Speedway in Martinsville, Va.
Steve Helber AP

Originally published on Thu October 31, 2013 4:24 am

As the NASCAR season climaxes, America's prime motor sport continues to see its popularity in decline. For several years now, revenues and sponsorship have plummeted, leaving an audience that increasingly resembles the stereotype NASCAR so desperately thought it could grow beyond: older white Dixie working class.

Both ESPN and the Turner Broadcasting Co., longtime NASCAR networks, took a look at the down graphs and the down-scale demographics and didn't even bother to bid on the new TV contract.

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